This project highlights my expertise in growth marketing, data analysis, and strategic optimization to enhance user experience and maximize revenue in the vacation rental industry.
Shoreline Properties
Ongoing
As a Growth Marketing Manager at Shoreline Properties Inc., I leverage data analytics and strategic marketing to optimize revenue and enhance user experience. My role focuses on analyzing booking trends and customer behavior through Keydata and Google Analytics, identifying key growth opportunities, and refining digital strategies for maximum impact.
By implementing a data-driven marketing approach, I have successfully optimized Shoreline Properties’ digital presence and advertising efficiency. My analysis of user behavior led to strategic recommendations, including the launch of a new mobile app feature designed to improve booking flow and user engagement. Additionally, I fine-tune ad spend allocation to maximize ROI, ensuring a cost-effective and high-performing marketing strategy.
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